RE: Truth in Advertising
- Archived: Thu, 29 Mar 2001 17:47:00 -0500 (EST)
- Date: Thu, 29 Mar 2001 17:50:19 -0500 (EST)
- From: Joan Johnson <joan@altair.com>
- Subject: RE: Truth in Advertising
- X-topic: Wrapup
Micheal,
I am in sympathy toward your position of having political tv/radio/newspaper ads conform to the same criteria as commercial products adhere to. I think this way also. What I am troubled by is who/what group can make the determination as to the accuracy of the ad? With commerical products, often the scrutiny comes out after the fact, then the ad is removed. In a campaign season, if an ad that contains falsehoods comes out 2 days ahead of the election, how would that be resolved? Are the station managers responsible to determine what is false and what is not? What's a half-truth and should it be allowed?
The comments that I have seen that force the candidates and special interest groups to spend only a certain amount on tv/radio/newspaper ads and thusly they must meet face to face with their constituents or supply them with literature, is a step toward countering the number of misleading commercials for or against a candidate or a referendum.
Joan
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