RE: free airtime
- Archived: Wed, 21 Mar 2001 18:32:00 -0500 (EST)
- Date: Wed, 21 Mar 2001 18:13:52 -0500 (EST)
- From: Harold Scott <kzescott@msn.com>
- Subject: RE: free airtime
- X-topic: Choice 1
In order for the TV companies to offer free or reduced-price time, they will have to raise rates on other ads or increase amount of ad time. Who pays for this? Further I find most of the 30-second spot ads of little value. If anyone knows of a source for compilation of TV costs, pls post.
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