Re: Free Email

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Ronda Hauben wrote:
> To encourage subsidizing such advertising by promoting its use
> and recommending advertising be put into schools and libraries
> shows the problems that develop when there aren't public principles
> guiding public policy.

Rhonda,

I had my suspicions about this too, but after actually SEEING
the way JUNO placed their ads on screen, it became a non-issue.

Advertising, whether you like it or not, is part of our society.
I can't even watch PBS without seeing a little of it.

At least in JUNO's case, they are trying to fit the ad to the
person using the service via profiling.  I'm sure this sets off
a lot of bells too, but I'd much rather live in a world where
the advertisers that are subsidizing the content treat me like
a real human being with preferences, rather than just another
consumer.

For more on advertising and digital infrastructure, see Nicholas
Negroponte's latest submission on the last page of this month's
WIRED magazine.

Marty Tennant

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